General Business Start-up Strategy
Executive Summary
- Company Summary: In your executive summary we will discuss what license(s) you would be applying for initially, approximate square footage of agricultural/industrial/commerical space, entity formation (i.e. C-Corporation, S-Corporation, LLC, LLP, etc.), main goals, mission statement, products and services, and a projected plan for growth
- Market Opportunities: In your market opportunities we will provide you with Market Research and North American analytics about the Cannabis Industry as a whole and as it would relate to your business
- Start-up Summary: Here the consultants at Cannabis Licensing will help you build out an initial expense start-up checklist structured over your company’s first projected 4 quarters covering your direct & operating expense breakdown so that you can be prepared to hit the ground running!
- Financial Strategy: After completing your startup summary we now move on to completing a plan to meet the start summary’s projected expenses so that you can make your plan an actual business!
Sales Strategy
- Marketing Plan: We know that it is easy to forget that Cannabis can be considered a vice and as a result federal regulation as well as private social media platforms place very real limitations and restrictions upon marketing and advertising, understanding your limitations and your available options is crucial.
- Advertising for Cannabis: Major social media platforms like Google, Bing, Yahoo, Facebook, and Instagram (among others) prohibit advertising, but we are seeing these major platforms slowly starting to warm to advertisers, for example Snapchat permits advertising on a limited basis, understanding how to advertise within these limitations can prove to be a formula for success. Other available avenues for advertising range from, search engine optimization campaigns, business events and conferences, E-mail marketing blasts, Cannabis business directories and magazines, as well as brochures and traditional good-old networking!
